After 14 years building covetable brands as a strategist in agencies and media networks, I set up a consultancy specialised in crafting ultra-desirability within the spaces of fashion, luxury, hospitality, automotive and art.
Raised on the move and in Italian embassies I have always been fascinated by how aesthetic and design codes fuel both self expression and community togetherness.
Using evidence-based intelligence with emotional intuition, I endeavour to help brands succeed by strengthening consumer relationships on an individual level whilst carving out magnetic roles in culture and society.
Working directly with brands and/or partnering with industry specialists and firms, I work flexibly on short-term projects and on-going strategic advising.